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Reichert Technologies® Debuts New Website That Puts Customer Experience First

Friday, February 12, 2021

Buffalo, NY, (Feb.12, 2021) – Reichert Technologies -- a global leader in designing, engineering, and manufacturing high-quality diagnostic instruments and equipment for ophthalmologists, optometrists, and retail eye care centers -- is thrilled to announce the launch of a newly redesigned website with a vastly improved user experience. The new website, available at the same address – reichert.com – features a streamlined, modern design with a great deal of improved functionality that has been optimized for mobile devices. Reichert’s revamped website boasts improved security, enhanced navigation, and more robust contact capabilities.

"Beyond changing the look and feel, we vastly improved and expanded the site so users can better communicate with Reichert, more easily submit specific requests, access distributor information, and engage with our content and resources easier than ever before," said Edward Bujanowski, Reichert's Marketing Communications Manager.

With a renewed focus on customer usability, the new site provides extensive product, technical, and application information for both new and existing customers, in an easy-to-use, elegant nterface. Gaining access to the company’s full range of products and information is now faster and more intuitive with simplified and easy-to-navigate product pages. The new site features a wide range of content. and Users can easily download product resources, request product quotes, and utilize a secure e-commerce platform to conveniently purchase select products online. Reichert’s new site uses a powerful content management system with a focus on not only improving the overall user experience, but also enhancing the ability to better communicate with and meet the needs of Reichert customers.

“The aim of our new website is to ensure that our visitors (whether doctors, distributors, or patients) are getting the best browsing experience possible. We achieved this by making the content more accessible, improving usability across multiple devices, and making the ecommerce experience even more secure and convenient. We recommend users visit frequently to see the latest Reichert news, products, and services,” said Maria Grimaldi, Reichert’s Global Director of Marketing.

The Reichert website redesign is a valuable investment the company has made to ensure the customer experience is best-in-class. Visit frequently as Reichert plans to make continuous enhancements and introduce valuable new content, products, and capabilities in the future. 


About Reichert Technologies®

Reichert Technologies®, based out of Buffalo, New York, is a global leader in designing, engineering, and manufacturing high-quality diagnostic devices and equipment for ophthalmologists, optometrists, opticians, and retail eye centers.

Inventor of Phoroptor®, Lensometer®, and the Non-Contact Tonometer, Reichert continues a 180 year tradition of providing American innovation with the digital Phoroptor® VRx, Tono-Pen® Tonometer, ClearChart® Digital Acuity Systems, and Ocular Response Analyzer®, a break-through in glaucoma diagnosis and management, featuring Corneal Hysteresis and IOPcc.

Reichert Technologies® is a business unit of the Ultra Precision Technologies Division of AMETEK, Inc. a leading global manufacturer of electronic instruments and electromechanical devices with annual sales of approximately
$5 billion.

For more information, visit reichert.com or email reichert.information@ametek.com.