Reichert Technologies Introduces Phoropter VRx Digital Refraction System

Friday, April 10, 2015

New York, NY– Reichert Technologies announces the commercial introduction of the highly anticipated Phoroptor® VRx Digital Refraction System, the most advanced Phoroptor® ever built.

Previewed at the International Vision Expo West and the American Academy of Ophthalmology in fall 2014, Phoroptor VRx further extends Reichert’s legacy of design and engineering excellence by combining speed and technology to deliver an incredibly fast refraction experience. The system’s logically and ergonomically arranged keypad and multi-functional knob, coupled with an intuitive user interface and tilting touch screen, provide operators with the tools need to drive improved practice efficiency.

The Phoroptor VRX was designed, engineered and built from the ground up with from input from eye care professionals. It boasts premium motors for extremely fast and ultra-quiet lens exchanges as well as such new features as motorized prism compensators and a split cylinder lens to facilitate faster testing for astigmatic correction. These enhancements and improvements translate into a more efficient exam process. The fit and finish of the instrument’s metal housing are exactly what users expect from a product built in the USA.
The all-new Phorpotor VRX controller with its bright, full-color, 10.4-inch tilting touch screen and intuitive user interface, provides the operators with the flexibility to easily access any tests during the exam process. With integration to both EMR and pre-test equipment, Phoroptor VRx helps to deliver the shortest refraction on the market.

“The Reichert name is synonymous with quality and excellence. It has been the leader in refraction technology since invention of the Phoroptor, I expect nothing less for the Phoroptor VRx Digital Refraction System,” said Joel Kozlowski, Senior Product Manager of Lane and Refraction equipment for Reichert.

For more information on Phoroptor VRx, watch the full-length product video on Reichter’s YouTube channel, contact Reichert Technologies at (716) 686-4500, toll-free in the USA and Canada at 1-888-849-8955, or visit

About Reichert Technologies
Reichert Technologies, Buffalo, NY, has been a global leader for more than 150 years in the design and manufacture of high-quality diagnostic instruments and equipment for ophthalmologists, optometrists, opticians and retail eye centers. Reichert’s products are used for a wide range of applications from common vision testing to diagnosing sight-threatening diseases, such as glaucoma and macular degeneration.

Inventors of the Lensometer®, Phoroptor®, and Non-Contact Tonometer, Reichert carries on its proud tradition by providing ground-breaking products, including the highly acclaimed Tono-Pen®, Ocular Response Analyzer®, and Reichert® 7CR.

Reichert is a unit of AMETEK, Inc., a leading global manufacturer of electronic instruments and electromechanical devices with 2014 sales of $4.0 billion. AMETEK has over 15,000 colleagues at more than 120 manufacturing locations around the world. Supporting those operations are more than 100 sales and service locations across the United States and in 30 other countries around the world.